General snus is among the oldest snus brands out there. Hailing from the Swedish Match family, it’s also one of the most popular brands. Its original formula has stayed the same ever since its production in 1866.
Famous for its unusually high quality, General’s recipe contains more than 20 hand-picked tobaccos. These are combined with food-grade ingredients to create a taste that’s cherished by millions all over the world, particularly in the UK and rest of Europe.